Whitney Guitars

Branding, Print, Video
About This Project

Mike Whitney, the owner of Whitney Guitars, reached out to me and inquired about refreshing the brand.

He created the original logo himself years ago but it didn’t match the new direction he wanted to take the brand, aesthetically.

After working on multiple concepts, and some back-and-forth with Mike, we ended up with the winner. I delivered multiple lockups so the logo fits different spaces. I also provided Mike with animations and suggestions in terms of brand application which he took to heart.

Mike, thanks for trusting me with your business. As a guitarist myself, this has been one of the most satisfying outcomes of a rebranding project and I can’t wait to see what’s in store.