Praktijk Extralent

Praktijk Extralent is a healthcare provider for gifted individuals and has grown its operation significantly since its inception in 2016. Their team has expanded to over 20 licensed therapists, and the “Extralent-way” has become a well-known entity in the field.

The management team reached out to me as they required a total brand overhaul. They were about to begin rebuilding their strategy for the coming years and invited me to redefine the brand’s visual identity.

I was fortunate to be included in discussions with a team of business development professionals to help uncover the company’s new direction. After gathering the necessary insights, I was ready to get started.

We focused on several key factors—often appearing in sets of three—and incorporated those themes into the logo. From there, I expanded the visual language to the website, social media graphics, signage, and print materials.

It was a rewarding process that resulted in a solid, cohesive brand with plenty of room for future expansion.